Chap1a - Copyright Atomic Dog Publishing, 2007 Marketing...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Copyright Atomic Dog Publishing, 2007 Marketing Today Role of Marketing Evans & Berman Chapter 1, 1-1 to 1-3a, 1-5 and 1-6 Copyright Atomic Dog Publishing, 2007 Key Concepts Marketing is a purposeful social exchange process Copyright Atomic Dog Publishing, 2007 Key Concepts Marketing is a purposeful social exchange process The Marketing Concept is the pursuit of long-term goals through repeated exchanges with satisfied customers Copyright Atomic Dog Publishing, 2007 Marketing Definition Social exchange process - act of obtaining a desired object from someone by offering something in return. Copyright Atomic Dog Publishing, 2007 Marketing Definition Social exchange process - act of obtaining a desired object from someone by offering something in return. Purposeful - seek a desired response from the other party. Copyright Atomic Dog Publishing, 2007 Marketing Definition Social exchange process - act of obtaining a desired object from someone by offering something in return. Purposeful - seek a desired response from the other party Evans & Berman - Marketing is the Anticipation, Management and Satisfaction of Demand through the Exchange Process. Copyright Atomic Dog Publishing, 2007...
View Full Document

Page1 / 19

Chap1a - Copyright Atomic Dog Publishing, 2007 Marketing...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online