CW1_ES_YEN ZHEN XUUAN_1910725_RLMG2.docx - KOLEJ UNIVERSITI...

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KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTING, FINANCE AND BUSINESS ACADEMIC YEAR: 2020/ 2021 (SEMESTER 3 – JANUARY 2021) COURSE: BBDM3303 ENTREPRENEURSHIP CW1: WRITTEN SYNOPSIS (TRANSFORMATIONAL ENTREPRENEURSHIP IDEA) (25% OF TOTAL CW MARKS – INDIVIDUAL LEVEL ASSESSMENT) INSTRUCTIONS - COMPLETE YOUR PERSONAL INFORMATION BELOW: Name: YEN ZHEN XUAN Student ID: 19WBR10725 Programme: RLM Tutorial Group No: 2 Tutor-in-Charge: Ms Sujata Lecturer: Dr James Teo INSTRUCTIONS: COMPLETE YOUR INDIVIDUAL REPORT IN THE SPACE BELOW (in accordance with the requirements specified in the CW Specs):
SECTION 1 (25 marks) – SPECIFY the major social problems/issues you have identified (which will lead you to propose your solution in Section 2 below): A serious social problem occurs around the world including Malaysia is obesity. Several studies have emphasized an increase in calorie-dense foods and a decrease in physical activity due to urbanization and affluence (Chan & Woo, 2010). These factors causing people involved in overweight and obesity problem. This makes Malaysia the most obese country in Asia [ CITATION Mol20 \l 1033 ] . According to the Malaysia’s National Health and Morbidity Survey (NHMS) 2019 carried out by Institute for Public Health (IKU), the trends of overweight, obesity and abdominal obesity continue to rise compared with 2011 (29.4% of overweight, 15.1% of obesity), 2015 (30.0% of overweight, 17.7% of obesity) and 2019 (30.4% are overweight and 19.7% are obese), these findings showed Malaysia’s overweight and obesity rate was increasing for almost a decade. There were 50.1% of Malaysian adults who were either overweight or obese with also 52.6% of adults also have abdominal obesity in 2019. There were 29.8% of children aged between 5 and 17 had excess weight in 2019, 14.8% were classified as obese. (NHMS, 2019) Obesity will reduce people's life span and affect their quality of life. Obese and overweight people face noncommunicable diseases (NCDS) at a higher level of risk such as high blood pressure, cardiovascular disease and diabetes (WHO, 2018) . In addition, these health risks can lead to higher

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