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Joshua MetayerMGT340Energy Gels: A New Product IntroductionKEY ASSUMPTIONSWe assume the Energy Gel division will pay their share of operational costs based on thepercentage of units produced. This is calculated based on the overall percentage of energy gelunits produced in direct comparison to the value of total units produced after the time assumptionis articulated into the equation.Time Assumption: We assume the figure given in Exhibit 5 is the total numberof units to be produced. Because the energy gel product takes half theproduction time in comparison to the energy bar, we multiply the given valueby half.We assume the growth of Selling and G&A Expenses to grow in proportion to sales. For years2006-2010 we assume a percentage of sales ratio of 3.6% for selling expenses and a percentageof sales ratio ranging from 7.9%-7.1% for general and administrative expenses. Both values wereapproximated by observing pro forma data as outlined in Exhibit 4.