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Discuss the THREE stages of B2C ecommerce

Discuss the THREE stages of B2C ecommerce - Reverse...

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Discuss the THREE stages of B2C ecommerce. - E-Information, E-Integration, and E-Transaction. What is the concept of "The Long Tail" with respect to choosing an ecommerce niche? - Traditional stored focus on mainstream needs and target the average customer. E- Tailers can focus on the niche markets. Be familiar with the SIX rules for designing an effective ecommerce website. - Offer something unique. Aesthetically pleasing. Easy to use and fast. Motivate people to visit, stay and return. Advertise your presence on the web. Learn from your website. Compare and contrast search engine advertising vs. optimization. - Engine advertising is sponsored searches while Engine Optimization is the position with search results based on a complex formula. Be able to provide a 2x2 matrix that outlines the FOUR C2C ecommerce strategies that emerge across the Buyer <-> Seller continuum. Buyers One Bartering, Bargaining
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Unformatted text preview: Reverse Auctions, Tendering Many Forward Auctions Exchanges One Many Sellers Be familiar with the two types of self-publishing.- Print-on-Demand and Blogging. Be familiar with the FOUR types of GPS-enabled location-based services.- Location, Mapping, Navigation, and Tracking. What are the THREE E-government business models?- Citizens, Organizations, and Other Governmental Agencies. Be able to discuss the FOUR threats to ecommerce.- The USA Patriot Act, Taxation, Net Neutrality, and Censorship. WQ: What is the difference between intrinsic and extrinsic informational cues? Intrinsic cue is a change in the product; extrinsic cue is a change in the price. WQ: What does it mean to provide a consumer with a virtual product experience? WQ: How did the following websites provide consumers with a virtual product experience? Timbuk2.com, pokerships.com, and photostamps.com...
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