Key words attitude personality relation components

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Unformatted text preview: efinitions – Conceptual relation between variables 25 – Application by reference to the model variables Attitude represents a consistent pattern of stimulus-response stimulusassociation, it forms part of the behaviour control mechanism. The components of attitude include cognitive, affective, and behavioral responses. Personality is a characteristic way of thinking, feeling, and behaving. Personality is differentiated from attitude in that it is assumed to 26 generalize across stimuli and contexts. Lecture 14 Lecture 14 Final Exam Final Exam Revision Revision Conceptual Relations Between Variables Conceptual Relations Between Variables Model of attitude (a flowchart of influence): Cognitive Affective response – Variables in the model that serve as the inputs (X) to be transformed into the eventual output (Y) output (Y) Mediator: Moderator: Outcome: Budget Interaction Independent Variables: Independent variables: Social Norm Intention Mediator variables (M): – Effect of X on Y is indirect, indirect, such that X causes M causes Y. Behavior Cognitive Affective response Cognitive Affective response Behavior Intention Behavior Moderator variables (Z): – Effect of X on Y is dependent on the level of Z, even though Z does not enter the causal relation Habit and Incentive 27 Budget Cognitive Affective response Lecture 14 Behavior 28 Lecture 14 Final Exam Final Final Exam Revision Revision Conceptual Relations Between Variables Application Theories of personality (descriptions of a phenomenon that (descriptions have some empirical support): – Value of a theory is in its ability to: Predict some observable outcomes Knowing how the model works, state your: – Deliverables Describe the phenomenon the phenomenon For example: – The trait theory proposes a set of factors (traits) that can describe a personality type. People with certain personality traits will respond in predictable ways to certain stimuli. – Physiological theories of personality suggest a physiological (genetic) basis to personality....
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