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Week 7INTRODUCTION TO QUALITATIVE RESEARCH"mixed methods" - some combination of statistically probability-based methods and qualitative methods.evaluation teams are required to include qualitative methods because they want assessment of the process, the causal chain and not just an estimation of the size and the statistical significance of the program effects. qualitative methods often have the highest risk of being done quite poorly.quantitative perspective: asking how many people qualitative: look more context and more how and why questionsstarted in the early years of public health, scientific methods contained little material on how to work with local populationgives the understanding of the local population from a more developed wayunderstand under what, how, and why and under what circumstances do things occur from a perspective of understanding if a program work or if a program failed Define: systematic inquiry maintaining a theoretical and methodological focus on the complex relationship between personal and social meaning, individual and cultural practice, and the material environment or the context.Characteristics of qualitative research: How are population accessing a public health service? Why do certain programs fail? looking for a deeper understanding of the context, of discovering more insight into a particular phenomena or particular health issuegain insight into the meaning of particular decisions and actioninvolves respondents as active participants in the research processprocess is more iterative, a fluid processresearcher is an instrument of the process.provide insight into the decision-making process that is occurring as a participant of an interventioninterpretive - findings are also emergent, rather than prestructuredQUALITATIVE APPROACHESData type: belief, attitudes, think and doDifference: depending on the research and how stigmatized the topic is, participants may not be willing or forthcoming enoughuse observation to be able to support what participants are telling youallows way to address social desirabilityparticipants tend to tell you what they think you want to heargives you a little bit a better sense of the reality of the phenomena of the problem that you're interested in studyingthe success of a particular intervention or the failure of particular interventionstakeholders? the impact of specific or unfavorable political contextwhy qualitative research?it is better and more effective implementation of evidence-based program
get a sense of the way people think about the particular issue and the contextual issues associated with the implementation of a programfill the gap between research that prioritize observable measureslook into social meaning because ultimately they will impact the success of our programsocial roles and network influence health-related decisionEx. decision-making in using family planning sometimes the decision-making is not made at the individual level