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QUALITATIVE DATA ANALYSISgoal of qualitative data analysis: to discover something new, to perform interpretive analysis, and identify the meaning of what is seen and heard. to interpret the data, we have texts, images, and transcripts from focus group, transcripts from individual interviews, what we're doing, then, is to try to interpret that dataprocessSee the big picturerelate the themes, patterns that we're finding to the description of the evaluation questionstep in to see the detailstepping back to get the big picture, and then going into the data, and then stepping back againit's a systematic process of looking at the data, collected data, to reveal the characteristic of patternslooking for a patternnot counting how many people say something, trying to understand what is emerging if you're looking what multiple participants are sayingdata-led, therefore, data-limited activityto prepare for the analysis is the creation of field notesa researcher collecting data taking copious notes on a regular basisAt the end of each day of doing your qualitative data collection, what are you finding?organize into three different areas:orecognize what has been learned, identifying areas that needs enhanced focus, and then recognize new areas that should be developedoreflection on the description of what happened for that particular dayhave reflection on the content, and then reflection on the processput some questions that I have to askodata analysis in qualitative research is an ongoing process to the data collection and the study activityOrganize the raw dataPreserve data by entering it into a defined systemoimportant for the researcher to be very detailed and very structured in the way they talk and describe the whole perspective. transparency is the key.identify a system for codingohand coding or use a software like ATLAS.ti, NVivo, and we simply deducesoftware does not analyze for you - basically a system for organizing and codingsearch for meaning in the data, ouse thematic analysis to interpret the meaning and then draw conclusionothis is an iterative process, so a process that may happen several timeswork with mostly textual data derived from interview and existing documentoif photos and audio recordings, need clear process of how these things are organizeddata variable also qualitative in natureDATA ANALYSIS SPIRALimportant that qualitative data is reflexive, and it works in cycle, and it's iterative, meaning build on one thingcontinually comparing interaction between theory and data
oWhat am I finding? What are some of the experience? What are some of the patterns that are emerging from the data?with "testing", the interpretation of the data against alternative explanationare there alternative explanation that could explain what is going on in this particular situation?