Marketing Research assignment

Marketing Research assignment - Mr. Cake Principles of...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Mr. Cake Principles of Marketing 3:30-4:45 Tu/Th 5 February 2008 Journal Assignment #2 With the advent of the internet and the computer age in general, information has become readily available to everyone in the world. This is especially advantageous to research companies and those in the business of collecting data. It seems that everywhere one goes; one must register for the website they are visiting. First name, last name, address; every site on the internet is constantly collecting data waiting for potential buyers. Marketing research companies are the potential buyers these websites are looking for. They take this data and use it to conduct surveys; some are the junk mail that everyone so loathes, some are the specialized, the focus-based surveys used to gather customer data for large corporations. The internet allows access to information was once unavailable or too costly to obtain. There are many advantages to internet-based marketing but unfortunately there are some disadvantages as well. Internet marketing has several advantage, the first being that it is regarded by marketing experts as being the “primary solution to online presence” (nPresence). Next and almost as importantly, it is a very low cost venture. Unlike many other aspects of the business world, it does not require a large capital to implement. Any start-up company could put together a survey and have it online for a few dollars. Because it resides purely online, only a small initial
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/07/2008 for the course 97 310 taught by Professor Cake during the Spring '08 term at Bloomsburg.

Page1 / 5

Marketing Research assignment - Mr. Cake Principles of...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online