UNIVERSAL STUDIOS SWOT ANALYSIS ASSIGNMENT - UNIVERSAL STUDIOS SWOT ANALYSIS ASSIGNMENT Instructions Break into groups of 2 people The project can be

UNIVERSAL STUDIOS SWOT ANALYSIS ASSIGNMENT - UNIVERSAL...

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UNIVERSAL STUDIOS SWOT ANALYSIS ASSIGNMENTInstructionsBreak into groups of 2 people. The project can be started by doing some research on . Talk to other people in the class that have visited Universal Studios Orlando before as well. Assignments will be due when you arrive in class on Wednesday.IntroductionSWOT AnalysisAn analysis of the strategic organizational environment is referred to as a SWOT analysis. A scan of the internal and external environment is a critical part of the strategic planning process. Environmental factors internal to the organization can be classified as strengths (S) or weaknesses (W), and those external to the organization can be classified as opportunities (O) or threats (T). The SWOT analysis provides information that is helpful in matching the organization’s resources and capabilities to the competitive environment in which it operates. As such, a SWOT analysis is instrumental in strategy formulation.SWOT Analysis FrameworkStrengthsAn organization’s strengths are its resources and capabilities that can be used as a basis for developing acompetitive advantage. Examples included patents, strong brand name, and positive customer relations.WeaknessesAn organization’s weaknesses may be viewed as the absence of certain strengths. For example, poor customer reputation and weak brand recognition may be examples of weaknesses.OpportunitiesOpportunities for profit and growth may be revealed with an external environmental analysis. Examples ofopportunities may include things such as unfulfilled customer needs and developing new partnerships with other organizations.
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  • Fall '13
  • Marketing, NBC Universal, Orlando, Florida, Universal Orlando Resort

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