psyc notes test 2

higher order conditioning advert ising propaganda

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: tions cont... Higher Order Conditioning Advertising Propaganda Operant Conditioning Operant Conditioning: Early Work Edward Thorndike Learning by trial & error "Puzzle Box" Law of Effect General principle: Behavior is shaped (is contingent on) by consequences Skinner's Work Operant Conditioning: Principles Five possible types of consequences: Positive Reinforcement (R gets added) Negative Reinforcement (R gets removed) "Positive" Punishment (R gets added) "Negative" Punishment (Response Cost) -- R gets removed No consequence (extinction) Stimulus Control Generalization Discrimination Other Aspects of O.C. Qualitative aspects of reinforceme...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online