psyc notes test 2

higher order conditioning advert ising propaganda

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Unformatted text preview: tions cont... Higher Order Conditioning Advertising Propaganda Operant Conditioning Operant Conditioning: Early Work Edward Thorndike Learning by trial & error "Puzzle Box" Law of Effect General principle: Behavior is shaped (is contingent on) by consequences Skinner's Work Operant Conditioning: Principles Five possible types of consequences: Positive Reinforcement (R gets added) Negative Reinforcement (R gets removed) "Positive" Punishment (R gets added) "Negative" Punishment (Response Cost) -- R gets removed No consequence (extinction) Stimulus Control Generalization Discrimination Other Aspects of O.C. Qualitative aspects of reinforceme...
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