Unformatted text preview: Building an Organization
Recruitment of executive marketing staff (fishers of men—marketers) 12 marketingsales executives (Apostles) 70 regional managers (Disciples)
1. Requirements for recruitment: give up family: “He that loveth his father or mother more than me, and he that loveth son or daughter more than me is not worthy of me.” (Matt: 10:37) give up all other ambitions (conditioning for corporate culturetypical of all mass movement leadership) develop following among the poor and illiterate (the vulnerable—easy to missionize) live ascetic life ( executive “empathy” and appearance as reality) gene...
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- Spring '13
- Power, Tactic, surrender tactic