Case-12-1-Stop-Shops-Scan-It-App.docx - Case 12-1 Stop &...

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Case (12-1) Stop & Shop’s Scan It! AppLukas Janowicz 500768470 Background: Grocery shopping was a highly commoditized industry with over 85000 stores in the United States in 2014. Most stores carried very similar items and grocery stores were struggling with customer loyalty. In 2009 the grocery store Stop & Shop introduced a portable scanner that allowed customers to scan and bag their items. This made checkout times much lower and gave them location based savings on items. When people really were focused on saving money Scan It grew by 10% in the first and second quarter of 2009. In 2011 Scan It became a cell phone app This would give the stores analytics to see what people were shopping for and to increase profits of the store by making sure they had popular items in stock. It also saved the shoppers money with the deals given. Issues: One issue is that since grocery stores had so much competition and every grocery store was very similar
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