2Impact of Cultural Values on Consumer BehaviorGender Based marketing is right in front of our eyes on a daily basis that we really do noteven notice it. Its what we call a social norm. I honestly did not realize how prevalent it was untilI started researching for this paper. Cultural values and consumer behavior go hand in hand witheach other. This is even more clear and evident in the case of gender-based marketing. Back inthe day we know that it used to be more about men than women. In the workplace, in the home,all over. Women lacked many rights for many years. Men were always the focus. They mademore money than women and were allowed to vote before women. This day in age us, as womenhave come a long way to have our own place in this world. Gender based marketing goes furtherthan just men and women, it even now includes gender-neutral marketing involves representationand equity in advertising campaigns not just for men and women but also for LGBTQ's.
