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Guide to Topics From The Text Spring 2013 4th Edition Kroenke

Narrow market focus business processes linkages

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Unformatted text preview: esire2Learn) • Operational decisions; managerial decisions; strategic decisions • Structured & unstructured decision making Chapter 3: Information Systems for Competitive Advantage • Forces determining industry structure • Value chain: primary and secondary activities • Competitive strategy: cost, differentiation, and industry wide vs. narrow market focus • Business processes & linkages across value chains • Principles of competitive advantage (see chart) • Switching costs Chapter 4: Hardware and Software Note: the primary reason this chapter is assigned to provide background—to give you familiarity with general components associated with information technology, whether in the form of computers, tablets, mobile & smart phones, and other digital devices. With the exception of the item...
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