Lab Session 2--Strategic Analysis of Digital Publishing

An e book publisher must still transform the

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Unformatted text preview: ying return shipping and handling costs. What is the Industry Value Chain? 1. What is the value chain of the book publishing industry? Draw the publishing industry value chain showing the primary activities associated with producing and selling mass market books. Will e- Book Usage Change the Publishing Process? 2. Electronic books, or e- books, are digital versions of books. Because they are electronic files containing text and images, they can be stored as computer files and also transmitted over the Internet or other wired and wireless communication links. e- Books may be read on personal computers, tablets, and smart phones, but often they are viewed on dedicated e- readers....
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