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Lab Session 2--Strategic Analysis of Digital Publishing

Cis 2010 laboratory 2 a strategic analysis of digital

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Unformatted text preview: in digital form, the publisher sends the file to a commercial printer who produces and binds the book. The number of copies in a print run will vary based on the expected popularity and potential sales. Bound books are delivered to the publisher’s warehouse where they are held in inventory until shipped to booksellers. Publishers market and sell their books through several different channels. Approximately 45 percent are sold directly to large retailers, including chain book stores. An additional 40 percent are distributed 1 The mass market, or...
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