Lab Session 2--Strategic Analysis of Digital Publishing

Draw the publishing industry value chain showing the

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Unformatted text preview: trade book, category excludes academic books and textbooks. CIS 2010 Laboratory #2: A Strategic Analysis of Digital Book Publishing This lab was created by Professor Jim Senn.2 CIS 2010 INTRODUCTION TO INFORMATION SYSTEMS through wholesalers and 15 percent are offered through other channels, including Web orders, mail order, and book clubs. Retail book sellers pay publishers approximately 50 percent of the book’s list price. From that they deduct their operating expenses, including the cost of running the store and paying the staff, and discounts given to stimulate sales. A common publishing industry practice has been the guarantee to retailers that all copies of the books they order will sell. This means that publishers will take back any unsold books, pa...
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This note was uploaded on 11/14/2013 for the course CIS 2010 taught by Professor Vlas during the Fall '08 term at Georgia State.

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