Nordstrom Case 3 - Jaclyn Loechel Professor Ahern...

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Jaclyn Loechel Professor Ahern Principles of Retailing November 6, 2013 1. Why do you believe Nordstrom is opening more Nordstrom Rack Stores than its traditional Nordstrom stores? Nordstrom Rack Stores are opening up more than the traditional Nordstrom Stores because they sell more and make more or close to the same amount of money traditional make. It only makes sense to open stores that people want to shop at and spend their money at. The Rack stores are cheaper than the traditional stores therefor it’s much easier for the company to get their products out there and sell what they need to sell to get products in and out of their stores. They realize that selling their things for a discount at the Rack stores will show people how big of a difference the products are from the price in the traditional and they’ll buy more to save the money. If the clothes don’t sell in the traditional they can just ship them to the rack and sell them when they need to.
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