Homework 3 - Jaclyn Loechel Dr Iaccobuci Business...

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Jaclyn Loechel Dr. Iaccobuci Business Communication 21 October 2013 5.5 (141) Evaluating a Business Message A. How effectively are facts and conclusions written? The facts are written quite effectively and they have done a great job at explaining their reasoning for closing the company to be a private one. In order for something to be effective there must be reasons and explanations for the action and that’s exactly what they have done. They have taken all of the possible questions one would ask if they are concerned with the topic and answered them before they were even asked to set people’s minds at ease knowing that they have really thought the decision through. With many of the messages that Blackberry sends out to their customers, they have been published effectively. They are a company that thoroughly thinks of all possible aspects and gives the best explanation they can for their purchasers to keep them happy. B. How effectively is the message targeted to its audience? Do you have any suggestions for how it could have been better adapted for the audience? The message was targeted to the company in a great way. It informed the customers of their decision and explained it in a way that could be understood and followed along with. There are many companies that write letters to their customers explaining a change but use the advanced explanation on it instead of the condensed version so that others understand. I don’t think there is anything that they would need to do differently to make the message be better adapted for the audience reading. C. Does it have any logical inconsistencies? Explain. I don’t see there being any logical inconsistencies within the message. They have done a great job at stating the facts they want everyone to know and backing it up with examples letting everyone know that this decision is a well thought out opinion. They don’t have overlapping opinions either that would make us believe they are making up any of the information they are giving us.
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