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the issues faced by the business. Consistent performance across both questions would have improved the
grades of many candidates. There was more evidence than usual of a lack of planning time effectively and
this reflected adversely on latter parts of Question 2. There was also more evidence of too much time spent
on part (a) of each question which requires fairly brief answers. Question 1(b)(ii) was commonly
misinterpreted by candidates but there was no further evidence of linguistic difficulties.
The best approach to answering questions relating to case/data response material is to “get into the minds”
of the decision makers within the business. In the instance of Question 2, the decision makers were
candidates but very few answers adopted this approach.
In all data response papers, the data is intended to be used. Before answering a question it is essential that
candidates identify to themselves all of the data in the material that is relevant to that particular question.
They should then ensure that they incorporate that data into their answer. “Generic” answers, answers that
could apply in many situations, cannot be highly rewarded.
Examples are a very good way of explaining terms. For Part (a) of each question they do not need to be
drawn from the data response material, although sometimes this can be useful. Examples should be chosen
carefully. Terms like “quality” are relative rather than absolute.
Comments on specific questions
(a) Many candidates were able to explain the term “stakeholders”. It was very pleasing to see
that far fewer candidates than in previous sessions confused the term with “shareholders”.
The best answers provided the range of possible stakeholders in a typical business. (ii) (b) (i) Most candidates were able to explain “market research” in general terms. Better answers
referred to both the purpose of collecting market related information as well as the main
methods of primary and secondary research. (i) Many candidates gave the correct answer of $600 together with an indication as to how the
answer was arrived at. It was clear that some candidates had difficulty with the calculation.
The commonest mistake was to ignore the opening balance for the month. Where workings
were not shown, the method mark could not be rewarded. Another common mistake was to
provide the answer of “600” without any indication of the units ($s). (ii) There were very few good answers to this part of the question. Most candidates answered
the question incorrectly relating to the reasons for the $200 cash shortfall. Examiners were
looking for an understanding of the practical difficulties for such a small scale business in
obtaining finance. The best answers referred to the difficulty that candidates might have in
selling shares, borrowing and their own limited financial resources. 4 © UCLES 2008 9707 Business Studies November 2008 (iii) Candidates, on the whole, have a good understanding of the term “profit” and cash, but
many candidates struggled to differentiate the two. While candidates were able to define
profits as the difference between revenues and costs and to identify cash as a current asset
many candidates omitted to dev...
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This document was uploaded on 11/18/2013.
- Fall '13