Unformatted text preview: roughly equal numbers of candidates finally recommended each of the two options so
the data was obviously quite well balanced. Qualitative factors were not overlooked either and the
contractual constraints imposed by the supermarket buyer were judged against Tanroh’s lack of
experience with the holiday industry. It is clear that this type of question – which involves the true
essence of A Level Business Studies by demanding that candidates take a well judged decision –
is appealing to the majority of candidates. 8 © UCLES 2008 9707 Business Studies November 2008 Section B
This was by far the more popular of the two essays. This is unusual as the balance between the two essays
is much more even on most papers. There was generally no shortage of relevant knowledge points. Job
creation, infant industry argument, balance of payments, raising GDP – these and other points were looked
at by most candidates. The two weak areas in many of the answers were: (i) Failure to apply to any country
at all. Examiners were instructed to accept any country as a reference point, including Tanroh’s own country
as the case did contain some specific points about this. (ii) Only one sided arguments were common as very
often no consideration was given to the possible negative effects of government support for industry such as
the opportunity cost of the funds used or the potential for complacency within the industry gaining protection.
The best answers were very good indeed as they used frequent references to a specific country and used
these to weigh up the arguments for and against government support and protection.
This was not the difficult question that it clearly appeared to be to many candidates. The structure of a good
answer might have, firstly, analysed the potential benefits to Tanroh and his business of clear, specific and
measurable objectives. These could have been of even greater benefit to him given the expansion plans
that he was considering. Secondly, the other factors that could influence the future success of his business
should have been analysed. These could have included the price of agricultural goods, the macro-economic
climate, market conditions in the tourist industry and so on. Finally, some judgement was needed regarding
the relative importance of these factors for the future success of the business compared to the significance of
clear objectives. Perhaps, the best conclusion might have focused on the need for flexibility in objective
setting under conditions of changing external circumstances. 9 © UCLES 2008...
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This document was uploaded on 11/18/2013.
- Fall '13