1Media Image Analysis: “Baby it’s Cold Outside”Juthi SahaMs. GebhartWGS 201November 22, 2019As the holiday season approaches, Christmas caroling and holiday songs are the most important part of the season for most people. Most Americans play or listen to the well-known song, “Baby it’s Cold Outside” at Christmas dinners, while putting up the Christmas tree, and office parties. It can also be heard on the public radio, and shops during Black Friday. The music video shows a man and a woman spending time inside a house. The man begs the woman to stay insisting “maybe just a half a drink more” (Martin, D. 1959) and other remarks that objectify women both in a physical and sexual way. This song has had many controversies and has even been banned from multiple public radio stations. Although “Baby it’s Cold Outside” is a Christmas favorite, it can be seen as offensive to women and encourages a male-dominated society, therefore encouraging the concept of hegemonic masculinity and furthermore perpetuating that women are subordinate to men. One lyric that stands out more than others is “maybe just a half a drink more” which showed the man convincing the woman to have more of the drink. Alcohol is one of the most common drugs used to take advantage of women, and “50% of reported cases of sexual assault involve alcohol consumption”(Abbey, Zawacki, et al., 2001). This proves just how powerful alcohol can be as a drug, and how much it can affect someone’s body physically and mentally.