Unformatted text preview: This approach begins conversation and
establishes a positive rapport.
s Do not focus on the merchandise. Chapter 14 - The Sales Process The Approach in Retail Sales
Merchandise Approach Method
s The salesperson makes a comment or
asks questions about a product that the
customer is looking at.
s Ask questions about the item.
s Usually the most effective approach
because it immediately focuses
attention on the merchandise.
Chapter 14 - The Sales Process...
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- Fall '13
- Sales, retail sales