The Six Important Business Objectives of
by Chirantan Basu, Demand Media
Starting in the early 1980s with the first desktop computers, information technology has played
an important part in the U.S. and global economies. Companies rely on IT for fast
communications, data processing and market intelligence. IT plays an integral role in every
industry, helping companies improve business processes, achieve cost efficiencies, drive revenue
growth and maintain a competitive advantage in the marketplace.
Information technology can speed up the time it takes new products to reach the market.
Companies can write product requirement documents by gathering market intelligence from
proprietary databases, customers and sales representatives. Computer-assisted design and
manufacturing software speed up decision making, while collaborative technologies allow global
teams to work on different components of a product simultaneously. From innovations in
microprocessors to efficient drug delivery systems, information technology helps businesses
respond quickly to changing customer requirements.
Stakeholder integration is another important objective of information technology. Using global
24/7 interconnectivity, a customer service call originating in Des Moines, Iowa, ends up in a call
center in Manila, Philippines, where a service agent could look up the relevant information on
severs based in corporate headquarters in Dallas, Texas, or in Frankfurt, Germany. Public
companies use their investor relations websites to communicate with shareholders, research
analysts and other market participants.
Process improvement is another key IT business objective. Enterprise resource planning (ERP)
systems allow managers to review sales, costs and other operating metrics on one integrated
software platform, usually in real time. An ERP system may replace dozens of legacy systems
for finance, human resources and other functional areas, thus making internal processes more
efficient and cost-effective.