Coombs_CrisisCommunication

Coombs_CrisisCommunication - Sage Series in Public...

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SAGE SERIES IN PUBLIC RELATIONS SERIES EDITORS Robert L. Heath and Gabriel M. Vasquez ,acing ideas as old as the rhetorical heritage of Western Civilization and w as theoretical models that draw on social science, the Sage Series in ic Relations comprises the work of academics and professional practi- rs. Combining theory and practice, authors seek to redefine the field gh thoughtful examinations of the breadth and depth of public relations. s in the series may offer emphasis on theory, research foundations, or ice, but all focus on advancing public relations excellence. The series shes work devoted to the principle that public relations adds economic, political, and cultural value to society, particularly those based on demo- : ideals. :s in this series: municating Planning: An Integrated Approach terry Devereaux Fergusori )ing Crisis Communication: Planning, Managing, and Responding Tmothy Coombs arching the Public Opinion Environment: Theories and Methods rerry Devereaux Ferguson SSYK Sage Series in Public Relations Planning, Managing, and Responding W. Timothy Coombs SAGE Publications ' I ' / lnfernafional ~ducational and ~rofesional pubbshef Thousand Oaks London New Delhi
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A Need for More Crisis Management Information P eople involved in running or reporting about organizations have a healthy appetite for the news. Both practitioners and researchers know that keeping abreast of current events is an aid to their job performance. We all have various ways of accessing the news. We might watch CNN, Fox, MSNBC, or the evening news on television, read newspapers or magazines, listen to NPR or a news station on the radio, or download our news from the many sources on the Internet such as the Associated Press, Reuters, or the Business Wire. We soon learn a valuable lesson from following any news source+r~frequent&. No organization is immune to crises. As Marconi (1992) observed, bad things happen to even good organizations. Pick any day of the week and you will find stories about train derailments, plane crashes, funds used inappro- priately at a nonprofit organization, explosions in a manufacturing facility, workers shot or injured on the job, or E. coli-tainted beef, turkey, chicken, or even bean sprouts. The bottom line-all o~ganizations shou~ as much as they can aboutement. This book is designed as an aid to those interested in practicing, re- searching, or teaching crisis management. To those interested in practicing crisis management, the book offers acomprehensive approach for structuring a crisis management program. For those interested in researching crisis management, the book provides an analytical framework for the study of 1
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2 ONGOING CRISIS COMMUNICATION crisis management efforts. Those involved in teaching crisis management are offered an additional resource for educating future crisis managers. The book starts with a definition of crisis, moves to a rationale for the importance of crisis management, and concludes by examining the need for a comprehen- sive approach to crisis management.
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Coombs_CrisisCommunication - Sage Series in Public...

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