2021Assessment Task 1-convertido (1).docx - Assessment Task...

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Assessment Task 01: Evaluate and determine the marketing mixSubmissiondetailsThe Assessment Task is due on the date specified by your trainer. Any variations to this arrangement must be approved in writing byyour trainer.Submit this document with any required evidence attached. See specifications below for details.You must submit soft copy of your answers in a word document.Upload the softcopy on the link provided in the eLearning site.AssessmentdescriptionThe candidate is to write a report on the Braaap organisation. The report should address the key characteristics of the product and estimate their significance to the market, the promotion methods and each component of the marketing mix. Assess the marketing mix that Braaap has selected for its specific market and evaluate their combined contribution to the organisation’s marketing objectives and strategies.BSBMKG502 Establish and adjust the marketing mix – Assessment Task 1Page 1 of 3Last Updated: April 2018, Version No. 1.2
Procedure1.Research the Braaap organisation at:Braaarp, viewed June 2010, <>.2.Identify the key characteristics of their products and services and their significance to the market.3.Review pricing policy and analyse pricing variables to determine their effect on demand.4.Analyse the impact and importance of the following elements to market outcomes.a.the promotional methodsb.the channels of distributionc.the level of customer service provided.5.Identify Braaap’s potential customer base and key pressure points for success in reaching them.6.Establish the components of the marketing mix. Include information on how each element of the marketing mix has been used, their significance to each other and their relevance to the customer base.7.Identify external environmental factors and assess their potential impact on the marketing mix.8.Identify consumer priorities, needs and preferences and the way they impact the marketing mix.9.Evaluate new products or services against marketing objectives, target market characteristics and desired positioning.10. Assess the marketing mix in relation to the organisational, strategic and operational marketing objectives. Select the most appropriate mix and explain your decision.11. Write a report covering all the above points.
REPORT Braaap é uma empresa Australiana há mais de 12 anos no mercado, fundada por Brad Smith.Em 2008, Smith lançou a primeira loja braaap, um ponto de venda que pretendia ser “o equivalente do motocross a uma loja de surf”. braaap expandiu-se para um pico de quatro lojas de varejo na Tasmânia e Victoria.Smith é ex- piloto de motocross , Em 2010 ele foi nomeado Jovem Australiano do Ano pela Tasmânia, Jovem Empreendedor Australiano do ano e Jovem Empreendedor Internacional do ano em segundo lugar.

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Term
One
Professor
N/A
Tags
Marketing, Motocicleta, Marketing Digital, Pre o, COMUNICA O

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