IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR.pptm - IMPACT...

This preview shows page 1 - 5 out of 7 pages.

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR
INTRODUCTION Social media has been utilized intensely for business purposes while communicating with consumers and promoting new products or companies. Throughout the most recent decade, the World Wide Web has seen an expansion of customer driven online promotions, for example, web journals, interpersonal communication in organizations and media sharing platforms. All things considered called online media, these promotions have empowered the development of customer created content, a worldwide local area, and the distribution of buyer’s sentiments. Facebook, YouTube, Instagram, Twitter and Whatsapp can be used for reaching to the customers.
OBJECTIVES The key objectives of this topic, are as follows: To study the concept of social media To gather information how social media is influencing consumer’s behavior To recognize buying intentions of consumers
RESEARCH METHODOLOGY According to my topic, I have selected Explanatory research design for explaining my concepts. Explanatory research is actually a type

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture