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Unformatted text preview: ld Donna recommend? Be specific about the information the company needs to implement the pricing strategy, and how the company would go about obtaining this information. c. A major rival to the Samsung handset is the IPhone, which also offers consumers a similar handset + phone plan package. Assume that Donna knows the exact willingness to pay for the IPhone. How does the presence of the IPhone alter the pricing strategy Donna recommends in part a and b above? School of Economics BUSS1040 Essay 1 Please note: 1. Th...
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This note was uploaded on 12/01/2013 for the course BUSS 1040 taught by Professor Gary during the One '12 term at University of Sydney.

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