Walt Disney Case.docx - 1 What is The Walt Disney...

This preview shows page 1 - 2 out of 4 pages.

1. What is The Walt Disney Company’s corporate strategy? a. The Walt Disney Company’s corporate strategy has three key elements that it focuses on. The first thing they focus on is creating high quality content. The second key element is their ability to exploit technological innovations to make entertainment experiences more memorable. Finally, the third key element of their corporate strategy is international expansion. 2. Media Networks Parks and Resorts Studio Entertainment Consumer Products Interactive Media Industry attractiveness Importanc e weight Attractivenes s Rating Weighte d Score Attractivenes s Rating Weighte d Score Attractivenes s Rating Weighte d Score Attractivenes s Rating Weighte d Score Attractivenes s Rating Weighte d Score Market size and projected growth rate .10 9 .9 8 .8 6 .6 7 .7 3 .3 Intensity of competition .20 8 1.6 7 1.4 7 1.4 5 1 3 .6 Emerging opportunities and threats .15 9 1.35 6 .9 6 .9 5 .75 4 .6 Cross- industry strategic fit .20 9 1.8 8 1.6 6 1.2 8 1.6 7 1.4 Resource requirements .10 9 .9 8 .8 6 .6 8 .8 5 .5 Social, political, regulatory and environmenta l factors .15 9 1.35 8 1.2 8 1.2 7 1.05 2 .3 Industry profitability .10 9 .9 8 .8 7 .7 8 .8 4 .4 Weighted overall attractivenes s 8.8 7.5 6.6 6.7 4.1 What is your assessment of the long-term attractiveness of the industries represented in The Walt Disney Company’s business portfolio? Develop an Industry Attractiveness Assessment for the Walt Disney Company’s Businesses. Overall, the Walt Disney Company’s businesses are very attractive. The most attractive is the media networks industry with a score of 8.8. However, they do have an industry that is unattractive, interactive media, with a score of 4.1. Any industry less than 5 is said to be unattractive.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture