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Order ID E-200106043330..docx - Running head: CHANNELS OF...

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Running head: CHANNELS OF DISTRIBUTION1Channel of DistributionStudent’s NameUniversity Affiliation
CHANNELS OF DISTRIBUTION2Channel of DistributionThe distribution process plays an essential role in the marketing mix. Typically, themarketing mix has four main features known as the 4 Ps, which include product, place price,and promotion. These features are essential in the marketing process because they helpmanufacturers to reach targeted customers. Distribution falls under the place feature of themarketing mix. It refers to the process of moving goods and services from the manufacturersto wholesalers or retailers and finally to consumers.Importance of Distribution in the Marketing MixThe distribution process is essential because it assists in availing finished products topotential consumers at the right place and time. Therefore, this process is very vital in anorganization because it enables a company to market its products effectively and moreefficiently (Hill, O'Sullivan, & O'Sullivan, 2012). Secondly, the distribution of goods helps inensuring that consumers of a product meet their expectations at the right time and place. As aresult, this creates a good relationship between manufacturers, wholesalers, retailers, andconsumers due to proper coordination (Lancaster & Withey, 2013). For example, in launchingV-Fusion, a channel of distribution will help in ensuring that consumers of this product getthe right qualities and quantities at the right time.

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Term
Spring
Professor
NoProfessor
Tags
Marketing, soft drinks

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