2-1 Activity Mass Communication Reference Guide LB.docx -...

This preview shows page 1 - 2 out of 4 pages.

Communication Channels Reference Guide Name: Linda Brown Mass Media Mass communication is the transmission of messages to people by electronic or print media. Examples of communication blogs, magazines, newspapers, books, podcasts, websites, and social media ex. Instagram. Conveying a mass message requires extra steps to communicate message, like film crews, production assistances or a talk show host. Mass communication is differential in many forms in terms of the personal connection between people. c 1. Television: the first mass medium transmitting audio and visual signals. (Introduction to Communication Studies, 2021) a. Travel Channel It features documentaries, reality, and how-to shows related to travel and leisure around the United States and throughout the world. b. NBC focuses on pop culture, celebrity focused reality shows, and movies. ( Introduction to Communication Studies , 2021) 2. Social Media: A platform that allows people the opportunity to create content and connect with anyone that has the internet. (Introduction to Communication Studies, 2021) a. Facebook: It provides brand exposure to a potentially new audience and gives organizations the opportunity to position themselves in new and unique ways. b. Instagram: is a photo sharing app which allows users to assign filters to photos and share them with followers.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture