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Final Project - Milestone One Netflix MKT 265: Social Media and Marketing Comm. Southern New Hampshire University
Netflix is a global monthly streaming service offering rotating licensed shows and movies, along with their own original content. Founded in 1997, Netflix began by offering an online subscription rental program allowing customers to have DVD’s mailed to their homes instead of going to rental stores. In 2007 they launched their streaming service and worked with electronics manufacturers to allow their content to be streamed through different devices, broadening the reach past solely web browsers. By 2016 Netflix’s streaming services were offered in more than 190 countries and territories (Hosch, 2020). As of the end of Q1 2020, Netflix had 182.8 million subscribers worldwide, with almost 70 million in the United States and Canada (Lee, 2020). Netflix is a leader in marketing efforts and they have accomplished this by being open- minded and truly understanding their audience. In 2019 Netflix spent 2.65 billion worldwide on marketing expenses (Watson, 2020). Knowing how little most consumers enjoy watching commercials, Netflix chose to go a more personable route with their marketing strategies. They have very active social media accounts (mainly Twitter, Instagram and Facebook), purposeful email marketing campaigns, and targeted recommendations. Netflix was one of the first large companies to realize how useful social media could be for marketing their service. Using interactive content such as polls, humor, and authenticity they are able to engage users and keep people talking. For example, one way they chose to tease the newest season of their hit original series, Stranger Things was by beginning the conversation with a poll. They asked users on Twitter if they should release a new season of the show, and after

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