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MegaWorldSOSTAC-Cadag2CDalapo3AMC.docx - SAN BEDA...

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SAN BEDA UNIVERSITYDepartment of Marketing ManagementINTEGRATION TEST ON MIDTERM PERIODSubject: Internet Marketing/ E-Marketing (MKCEL 02)Name:Jeska Cadag & Chriselle Love DalapoSection:3AMCSubject Professional:Jennifer T. Ramos, DMSDirection: Look for a website of a multinational company operating here in the Philippines. Write yourmodified S.O.S.T.A.C Analysis.Website ofMegaworld Corporation & Belmont HotelModified S.O.S.T.A.C AnalysisSix fundamental facets if marketingExplanationSituation“Where are we now?”The Megaworld Corporation is an effective website because of theirweb design, you can immediately identify the message they areconveying whilst simultaneously engaging their visitor. One of thefactors is the colors used which is blue and white, it is very appealingand calming to the eye. Imagery used which is a time-lapse of theMegaworld Corporation located in Taguig gives the visitor a glimpseof Megaworld and when you scroll to the bottom there is a shortvideo about the Megaworld Corporation. Navigating around thewebsite is simple, the website gives you the option to check theirtownships in Metro Manila, Luzon and Visayas, you can also checktheir residences, premier offices, hotels, and lifestyle malls. Hotelsare one of their services like Belmont Hotel.Belmont Hotel is a four-star hotel located at the heart of ResortsWorld Manila. The strengths of Belmont Hotel are that it is the bestarrival and departure hotel because it is just across the road fromNAIA Terminal 3. It is only a 5-minute walk from the Ninoy AquinoInternational Airport's Terminal 3 runway Manila footbridge.Belmont Hotel is the perfect place to unwind after a long flight, rightbefore exploring the city. It has all the facilities you need for both

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Term
Fall
Professor
NoProfessor
Tags
Ninoy Aquino International Airport, The Hotel, Belmont Hotel

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