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Greer4 - and public service of the masses The problem Davis...

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Sean Trank 1/15/08 Dr. Greer Com 350 1. Discuss the overall vision Davis had for radio broadcasting (both positive and negative aspects). 2. What plans did Davis have for creating radio networks? How would the networks be organized and operate? 3. Why do you think radio networks (as Davis originally envisioned) ultimately faded out of the picture? Nov 2 1920, KDKA broadcasted the election race. Davis wanted to make a hug profit by selling radio receivers to the masses. Because there was no competition, this was a brilliant idea. “Frank, my idea is that you stop sending from your station and we will start a regular service from our experimental station here at East Pittsburgh. We can arrange for a suitable wave length, and I believe if we do this it will be the beginning of radio broadcasting public service which seems to me to have wonderful possibilities.”-Davis Davis envisioned radio as a mass medium designed for the information, entertainment,
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Unformatted text preview: and public service of the masses. The problem Davis saw was in the rapid growth of early radio. In 1922 there were almost 600 stations on only two wave lengths. Davis made plans to create a distribution system called “universal speaking service” also known as network broadcasting. In January of 1923, the American Telephone and Telegraph Company began experiments that would link radio stations across the country, creating the first radio network. KDKA Radio was one of four original stations on the AT&T Network. Phone companies were utilized in sending signals across the country to be broadcasted to remote locations all over the states. This act increased receiver sales to farmers. The masses eventually became frustrated with the interference in the frequencies and the programming this caused people to not feel the need for radio and participation did not feel necessary. With the invention of Television the radio soon diminished....
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