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2nd test Summer 2013-1

2nd test Summer 2013-1 - COM 441 2nd Test 50 Points...

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COM 441 – 2 nd “Test” NAME: __Alexa Strudler_____________ 50 Points Create space for your response. Remember, as this is a take-home and you may use resources, I am expecting excellent answers. Return it to me via an attachment to private e-mail by August 4 th . [email protected] Good Luck! 1. What is “Government Relations”? 3 Points Government Relations or Lobbying is the process of using money and communications in order to influence public policy at every level of government. 2. What is the role of a lobbyist and what legal requirements must be fulfilled by those whose primary function is lobbying? 4 Points A lobbyist works with interest groups to communicate with government officials in order to influence policy on behalf of the interest group. Lobbyists must register as a lobbyist and report on all activities. All contributions of 500 or more have to be reported and 10 and up must as well be reported. A lobbyist attempts to influence __legislation and regulations at all levels of government_. A lobbyist must fulfill two basic legal requirements. He/she must register and report. Register and report what? Register as a lobbyist and report on all activities. 3. What is Financial Communications / Investor Relations? 3 Points The communication of information between an investor, potential investors to a company and its prospects for the future with the purpose of both informing and improving relations. 4. List the four steps in the public relations process and BRIEFLY describe each. 8 Points Research- Gathering information about your target audience so may be more efficnet in reaching them. Planning- How you will use this information to communicate with your audience.
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