Mkgt301-Ikea research paper

Mkgt301-Ikea research paper - I KEA of Sweden in lmhult,...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: I KEA of Sweden in lmhult, Sweden, develops the IKEA range. This is the same for IKEA stores all over the world and consists of 9,500 articles. The basic thinking behind all work with the range is to use low prices to make well-designed, functional home furnishings available to everyone. Products designed by in-house and external designers are analyzed while still on the drawing board to ensure they meet the requirements for function, efficient distribution, quality, the environment and low price. IKEA has 46 trading service offices in 32 countries. Co-workers in each office monitor production. This enables them to test new ideas, negotiate prices and check quality while keeping an eye on social and working conditions among suppliers. Being close to our suppliers around 1,300 in 53 countries is the key to rational, long-term cooperation. The route from supplier to customer must be as direct, cost-effective and environmentally friendly as possible. Flat packs play an important role in efficient distribution. IKEA has 28 distribution centers in 16 countries that supply goods to IKEA play an important role in efficient distribution....
View Full Document

This note was uploaded on 04/08/2008 for the course IBUS 300 taught by Professor Jeremiahj.sullivan during the Winter '08 term at University of Washington.

Page1 / 2

Mkgt301-Ikea research paper - I KEA of Sweden in lmhult,...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online