cst190_ch14_cmc.d2lb

cst190_ch14_cmc.d2lb - New Technologies of Communication...

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Chapter Fourteen Part II New Technologies of Communication
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Slide2 III(B). Narrowcasting / Filtering Challenges that new technologies present 1. Managing information flow and overload. 2. Increasingly becoming a more visual society. 3. Narrowcasting - A Greater need to filter
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Slide3 III(B). Narrowcasting / Filtering Sunstein, C. (2001). Republic.com. Princeton, NJ: Princeton University Press.
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Slide4 III(B). Narrowcasting / Filtering Narrowcasting refers to programming designed to target a specific segment of the media audience. Narrowcasting versus broadcasting.
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Slide5 III(B). Narrowcasting / Filtering Narrowcasting comes about because of filtering Central to Sunstein’s argument - Information overload leads to - Filtering
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Slide6 III(B). Narrowcasting / Filtering Why we filter? How and why do we filter information (news & entertainment)? Good and bad? “There is a human tendency to make choices, with respect to entertainment and news, that do not disturb our preexisting view of the world” (p. 57). “Technology has greatly increased people’s ability to “filter” what they want to read, see, and hear.”
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Slide7 III(B). Narrowcasting / Filtering Why we filter? The danger according to Sunstein : Is the Internet really a blessing for democracy? A free society gives people a great deal of power to filter out unwanted materials. People should be exposed to materials that they would not have chosen in advance. Unplanned, unanticipated encounters are central to democracy itself.
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Slide8 III(B). Narrowcasting / Filtering Why we filter? Unanticipated Encounters “street corners” “commons” Where do we engage in unanticipated conversations with others?
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Slide9 How Do We Filter?
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Slide10 III(B). Narrowcasting / Filtering Why we filter? Filtering technologies Uses and Gratification Theory - We make deliberate choices. Change the channel - Turn the TV off, Infosnacking , etc. The Technology does it for us - TIVO - collaborative filtering. Some argue that this leads to the fragmentation of society.
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Slide11 III(B). Narrowcasting / Filtering Why we filter? Filtering technologies -- the Daily Me A daily communication package that is personally designed with each component fully chosen in advance. Customizable Websites - MyYahoo - My Excite, etc.
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III(B). Narrowcasting / Filtering Why we filter? Personalized News
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cst190_ch14_cmc.d2lb - New Technologies of Communication...

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