Case study of Ocado.pptx - Student Name PRN Case study of...

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Case study of Ocado Student Name PRN
Whether consumer behavior differs when shopping for groceries online vs. offline? If yes, how?
Need Recognition Information search Alternate options Post Purchase options Purchase
Customers needs From An Online Grocery Store Greater Variety of Choice Time Saving Home Delivery No Closing Hours Flexibility
Ocado And Tesco Ocado: Ocado offers customer to register via Facebook Ocado have a predictive search function on their sites They cover lots of areas and they offer deliveries from 6am right up to 11pm

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