2020_Week5_Ad_StrategyMatchingExercise_WS

2020_Week5_Ad_StrategyMatchingExercise_WS - ENG 2020...

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ENG 2020 Varieties of English: Strategy Matching Exercise (WS) Match each advertising strategy with the correct definition and example. Examples of strategies: Association, Bandwagon, Tradition, Emotion, Reinvention (change or improvement) of the self, Misleading vividness, Flattery, Brand appeal, Patriotism, Credibility, Common practice, Foreign appeal, Novelty, Ordinary-person appeal, Celebrity appeal Strategy Definition Example 1 Claiming that the reader will be a better person with this product. 2 Using a brand name to sell a product. 3 Using science, facts, data, charts and graphs to prove what is being said about the product. 4 Since everyone is doing this, it must be a good thing. 5 Using tradition or custom to sell a product. 6 Making the reader feel a positive emotion, such as happiness or love, and tying it to a product. 7 Complimenting the reader on his or her taste, good looks, and so on, so that he or she will buy the product.
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