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WHAT WITHERS IN THE AGE OF THE TECHNOLOGICAL REPRODUCIBILITY OF THE WORK OF ART IS THE LATTER’S AURA Ritam Ray CCS 101: Introduction to Cinema and Cultural Studies Professor Guins September 11, 2013
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Walter Benjamin in his classic essay, The Work of Art in the Age of Its Technological Reproducibility comments that, “what withers in the age of the technological reproducibility of the work of art is the latter’s aura.” 1 Putting simply, the quote suggests that with the reproduction of an art, the aura of the original work is degraded. “What, then, is the aura?” 2 Benjamin asks. Aura is a concept which incorporates the authenticity as well as the authority felt in the presence of an art work, which may deteriorate due to the following reasons. How original art losses its authority and authenticity? Reproduction of art both manually and technologically, brings itself directly to the audience without them moving in the physical position of the art. Reproduced art (through technology) can be easily allocated in places where the original art piece cannot attain itself. This
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