Marketing - Consumer Marketing Channel CORNELL Direct...

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C ORNELL Consumer Marketing Channel
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C ORNELL Direct Marketing Channels Direct Channels ($1.7 trillion) •Mail Order •TV Shopping- -$100B
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C ORNELL TV Shopping TV Shopping sales in 2006 were over $100 Billion, and have increased 16.4% since 2002 America’s two largest TV shopping retailers, HSN and QVC, had annual sales in 2004 of $2.4 billion and $5.7 billion respectively Demographics: 75% are females ages 25-54, with an average income of $61,000
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C ORNELL Direct Marketing Channels Direct Channels ($1.7 trillion) •Mail Order •TV Shopping •Telemarketing- -$500 B
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