First_two_weeks_1 - C ORNELL Marketing 240 C ORNELL AEM 240...

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Unformatted text preview: C ORNELL Marketing 240 C ORNELL AEM 240 Marketing Welcome! C ORNELL Marketing 240 C ORNELL Questions we will consider over the course of the semester... C ORNELL Marketing 240 C ORNELL Proposition Marketing starts with the market and that means consumers and this is the hard part because they never stop changing C ORNELL Marketing 240 AEM240Marketing C ORNELL Proposition Marketing starts with economics but goes beyond economics Economics teaches us that as prices go up, the quantities purchased go down, yet marketers can provide long lists of exceptions to this core theory. C ORNELL Marketing 240 Semester Framework Product Pricing P l a c e Promotion Four Ps ethics economics new directions C ORNELL Marketing 240 Product Strategy Some argue that the abundance of goods in the U.S. has reached embarrassing proportions. Nearly 20,000 new grocery products in 2006 alone. Why? Is it because we really need another breakfast cereal? C ORNELL Marketing 240 Picky, picky, picky Starbucks offers 19,000 ways to order a cup of coffee C ORNELL Marketing 240 Pricing Strategy Medication for Gaucher disease--an inherited,...
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This note was uploaded on 02/10/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

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First_two_weeks_1 - C ORNELL Marketing 240 C ORNELL AEM 240...

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