Chapter 4 - part 2(2).pptx - Global Media Market Chapter 4 \u2013 Part 2 \u201cA market system of control limits free expression by market process that are

Chapter 4 - part 2(2).pptx - Global Media Market Chapter 4...

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Global Media Market Chapter 4 – Part 2
“A market system of control limits free expression by market process that are highly effective. Dissident ideas are not legally banned, they are simply unable to reach mass audiences, which are monopolized by large profit-seeking corporations that offer programmes supported by advertising, from which dissent is quietly and unobtrusively filtered out.” (Herman, 1999 quoted on pg. 111)
Global trade in cultural goods Cultural goods range from books and printed matter to television programs, music, computer games, etc. Very important revenue source for the US (four of the five largest sellers in the world are in the US) Europe as a cultural block dominate in sales of books but as an individual nation the US is the largest exporter
Television The global traditional TV market expected to reach $277 billions by 2021, mainly from TV subscription revenues For many decades, the US has been the world’s provider of TV content Mostly sold through TV events – marketplaces for buying and selling TV programming Syndication companies sell “format rights” for programs that can be made nationally specific, such as game and reality shows.
What is sold Entertainment programs Formats (game shows) Adult TV entertainment Religious Television Easy sellers: Animation Music Wildlife documentaries Live sports
Wildlife documentaries Discovery Channel is key player in this genre. By 2016 Discovery claimed a billion cumulative worldwide subscribers through its series of channels in 35 languages with content ranging from travel, to lifestyle, children’s programs, wildlife, history and adventure National Geographic is another big player History channel These channels content is easily tailored to local markets by dubbing or subtitling, the content is portable and generally non-political Discovery Channel Promo - Latin America

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