“A market system of control limits free expression by market process that are highly effective. Dissident ideas are not legally banned, they are simply unable to reach mass audiences, which are monopolized by large profit-seeking corporations that offer programmes supported by advertising, from which dissent is quietly and unobtrusively filtered out.” (Herman, 1999 quoted on pg. 111)
Global trade in cultural goodsCultural goods range from books and printed matter to television programs, music, computer games, etc.Very important revenue source for the US (four of the five largest sellers in the world are in the US)Europe as a cultural block dominate in sales of books but as an individual nation the US is the largest exporter
TelevisionThe global traditional TV market expected to reach $277 billions by 2021, mainly from TV subscription revenuesFor many decades, the US has been the world’s provider of TV contentMostly sold through TV events – marketplaces for buying and selling TV programmingSyndication companies sell “format rights” for programs that can be made nationally specific, such as game and reality shows.
What is soldEntertainment programsFormats (game shows)Adult TV entertainmentReligious TelevisionEasy sellers:AnimationMusicWildlife documentaries Live sports
Wildlife documentaries Discovery Channel is key player in this genre. By 2016 Discovery claimed a billion cumulative worldwide subscribers through its series of channels in 35 languages with content ranging from travel, to lifestyle, children’s programs, wildlife, history and adventureNational Geographic is another big playerHistory channelThese channels content is easily tailored to local markets by dubbing or subtitling, the content is portable and generally non-politicalDiscovery Channel Promo - Latin America