{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MC_2525 - Persuasion Persuasion can be positive or negative...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Persuasion 26/09/2007 21:52:00 Persuasion can be positive or negative.  Ex: o Car dealer o Persuade friends to go somewhere. o U.S. democracy (build census)  o Essential part of a market economy What gets you in the stores o Romance (+) has improved since caveman Issue of ethics: what qualifies as persuasion, and what doesn’t? Trust because of the choices that are involved. When there is no trust, it is  force. o Ex of force: Charlie Brown. Aug 30: The Dynamics of Contemporary Persuasion     I. Introduction: How do we typically think persuasion works?  In many ways, it depends on how we think communication works. Linear  or   Transmission Model of Communication There is a source that is sending out a message, through a channel and there  is a receiver (the person who is receiving the message.) Source  Message  Channel   Receiver Ex. Tin can “telephone.” Person sends the message through the wire to  the other person on the phone. B. Weaknesses of this Model
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
o Questions about what the source is saying, or if it even makes sense. o How accurate is the message, and is the meaning being conveyed? o There is often “noise” or interference.  o With this model of communication, there is no feedback. The source is the one with the power. In most cases, this is not true. Usually,  the receiver is providing feedback and they interpret the message in the way  their own framework for life is interpreting it.  o When someone says something to you, others may feel differently  about it than you do. o The Receiver isn’t at the end of the line they are very active in trying to  understand what that message is. Ex. Email can be a type of channel that is very personal. But, for some it is  very impersonal.  II. This Course’s Working Definition of Persuasion: Persuasion is the co-production of meaning that results when an individual  or group of individuals uses language strategies and/or symbols to make  audiences identify with them. Variables in Persuasion: Persuader (Source), Audience, Message, Medium Instead of a linear form of communication, you get a persuader whose trying  to communicate a message to an audience and the audience is giving off a  message at the same time. This all has to do with some kind of media  (television, email, etc.). In this model, the receiver is interpreting the message  back.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern