ACN-202-1811105-sec-2 - Name Mohammad Rafiuddin Rafin ID 1811105 Course ACN-202 Section 02 Assignment Faculty Md Safiuddin Sir Table of contents

ACN-202-1811105-sec-2 - Name Mohammad Rafiuddin Rafin...

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Name: Mohammad Rafiuddin Rafin ID: 1811105 Course: ACN-202 Section: 02 Assignment Faculty : Md. Safiuddin Sir
Table of contents Topics Page no. Cover Page 01 Table of contents 02 Description about ‘Foxy Originals’ 03 Assessment of their distribution strategies from a qualitative point of view 04-05 Identification of all costs, except variable costs for Trade Show distribution 06 The total available increased amount for the online marketing campaign for FY 2014/15 if Foxy Originals decide not to attend trade shows & sell jewelries online 07 The difference in variable costs for both products (necklaces and pairs of earrings) from trade shows and online sales 08 The variable costs per order incurred at a trade show and the variable cost per order in online order 09 The unit contribution and the contribution margin rate for each of the two product lines & Weighted average contribution margin for an order 10-11 Foxy’s Break-even point for Trade Shows & Online Sales 12 Which distribution channel is projected to be more profitable in 2015? 13-14 As per Ger and Chemel, perform relevant analysis and give a final decision. Support your decision with relevant justifications 15 References 16
Description about ‘Foxy Originals’ Foxy Originals started in the year 1998 by Jen Kluger & Suzie Orol. Both the founders met each other when they were doing their course in “University of Western Ontario”. Both of them had a passion for designing because both of their families were doing business related to metal and jewel designing and manufacturing. Initially, they were selling the jewels to their college friends and others and then started to sell to retail shops. In three year of operation, the company doubled its sales every year and were in the fast-growing phase. The products the company was selling are necklaces, earrings, bracelets, and rings. Their target customers are women in the age group between 18 to 30. They categorized their customer into three categories. They are reversible enamel ladies, chain loving ladies, and bridge ladies based on their interest in the jewels & fashion. Their current market in Canada is matured and they wanted to start their business in the US market which is 10 times bigger than the Canadian market. For the new market, they have to decide whether trade shows or sales representative method to get to buyers.
1) Assessment of their distribution strategies from a qualitative point of view Foxy Originals started it’s business by offering/ distributing jewelries to their customer using physical platforms such as tradeshows in the Canadian Market. Later they used the online platform for distributing jewelries. Trade Shows: Since Foxy Originals’ main target customers were retailers & wholesalers, it was wise to sell their jewelries in Canadian and US tradeshows because most of the retailers would be encouraged to visit such trade shows.

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