RHA2 - Rock Sims Rhetorical Analysis 2 (Visual) English 101...

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Rock Sims Rhetorical Analysis 2 (Visual) English 101 February 20, 2008 Typecasting: It’s an Advertiser Thing… The United States of America is built on capitalism; everywhere we look we are surrounded in advertisements, trademarks, and copyrights. There is always some catchy new radio jingle on, and a plethora of comic commercials to keep us up to date. With so many different people to advertise to in this country the advertisers have their work cut out for them. It has been accepted as a fact that to have a product appeal to one group of people you must directly advertise it at them. Because of this, many advertisements nowadays are simply employing cultural stigma to attract their target audience. The first advertisement is a Marlboro cigarette advertisement from GQ Magazine which depicts a crowd full of cowboys. The first thing you notice about the image is clearly the man who is lighting his cigarette. This advertisement is meant to tell a man that to stand out in a crowd; he can smoke
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RHA2 - Rock Sims Rhetorical Analysis 2 (Visual) English 101...

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