Social Influence - S ocial Influence Conformity Adjustingones behaviororthinking tocoincidewitha groupstandard smoke AschsStudy Thegr

Social Influence - S ocial Influence Conformity...

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Social  Influence
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Conformity Adjusting one’s  behavior or thinking  to coincide with a  group standard. How did you feel the first  time someone asked you to  smoke?
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Asch’s Study
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Conditions that Strengthen Conformity One is made to feel incompetent The group is at least three people The group is unanimous One admires the group’s status One had made no prior commitment The person is observed
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Reasons for Conforming Normative Social Influence Influe nc e  re s ulting   fro m  a pe rs o n’s   de s ire  to  g ain  appro val o r avo id  dis appo intm e nt Informational Social Influence Influe nc e  re s ulting   fro m  o ne ’s  willing ne s s   to  ac c e pt o the rs ’  o pinio ns  abo ut re ality
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Obedience Milg ram ’s  Expe rim e nts
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Milgram’s Obedience Study
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What did we  le arn fro m  As c h &  Milg ram ?
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  • Fall '13
  • Trigraph, RO, th e rs, influe nc, ind ivid ua, ra te  le

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