TR104 ch 1 notes - mass communications

TR104 ch 1 notes - mass communications - Chapter one-...

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Chapter one- communication: Mass and other forms The communication process Elements of the communication process: 1. Source - initiates the process by having a thought or idea that he wishes to transmit to some other entity 2. Process of encoding- activities a source goes through to translate thoughts and ideas into a form that the senses can perceive 3. Message – physical product that the source encodes 4. Channel – the way the message travels to the receiver (may be several) 5. Process of Decoding – activities that translate or interpret physical messages into a form that has eventual meaning for the receiver 6. Receiver – the target of the message 7. Potential for Feedback – those responses of the receiver that shape and alter the subsequent messages of the source 8. The chance of Noise – anything that interferes with the delivery of the message. a. Three types of Noise: i. Semantic – Source and receiver have different meanings for different words or phrases ii. Mechanical –
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TR104 ch 1 notes - mass communications - Chapter one-...

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