MacDonald's Marketing Paper

People 18 p a g e mcdonalds understands the importance

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Unformatted text preview: more in preference for direct marketing in that they usually mentioned all the new offers along with the contact number of your nearby outlets. PEOPLE: 18 | P a g e McDonald¶s understands the importance of both its employees and its customers. It understands the fact that a happy employee can serve well and result in a happy customer. McDonald continuously does Internal Marketing because if the internal marketing is effective it will automatically lead to in the success of external marketing. Internal marketing includes hiring, training and motivating employees. In this way they can easily serve customers and the result will be the smiling faces of the customers. The level of importance has to be placed in the following order (the more important people are at the top): 1. 2. 3. 4. Customers Front line employees Middle level managers Front line managers The punch line ³I¶m loving it´ is an attempt to show that the employees are loving their work at McDonalds and will love to serve the customers. CO-BRANDING STRATEGY 19 | P a g e Co-branding strategy is also one of the beneficial instrument for boosting the business and providing different the same things in different manner. In fact co-branding means having a tie ups with another firm and serving the customer with both the products. It helps in making profit for both the business enterprise as well as to increase their sales and growth of organization. The two different brands enter into co-brand through certain contracts or agreement and as per the agreement they bifurcates their earnings from their brands. There are different examples of co-branding strategy of McDonalds which are as follows. COCA-COLA Coke is one soft drink brand that had tie up with McDonalds since past many years. In McDonalds the coke is the best beverage in cold drinks which are served to the customers along with different menus of the McDonalds for example happy meal, happy price menu etc. As coke is preferred by children¶s even their parents as well as the young youths. Therefore by keeping in mind the consumer wants they came up with Coca-cola. In fact this co-brand of McDonalds is initiated to increase the volume of sales of the both the business enterprise. And of course this co-branding strategy has encouraged both the business in achieving the successful returns of customer¶s satisfaction. On April 27, 2009 ± The Coca-Cola Company had announced a 'refreshed' line up of fountain and bottle beverages that will be added to McDonald's U.S. restaurants, beginning this year. This effort -- part of a larger beverage strategy -- will provide McDonald's customers even more beverage choices and meet customers' changing taste preferences and desire for more suitable, convenient beverage options. COCA-COLA AND MCDONALDS 20 | P a g e WALT DISNEY A Parade of Disney Happy Meal Toys. McDonald's will introduce a collection of 100 exclusive Happy Meal toys as they are inspired by Disney's admired collection of dramatic, video and television characters. Representing more than 40 Disney films, the McDonald's premiums include a mix of new and classic Disney characters, allowing kids and parents of all ages to recall their favorite Disney memories. Each Happy Meal premium is fully decorated and is featured on a memorial base, which includes the character's debut date, character's name and the Walt Disney World "100 Years of Magic" logo. The McDonald's Happy Meal promotion featuring the Walt Disney World "100 Years of Magic" celebration is a historical collection of Disney favorites, from classic characters like Mickey Mouse, Dumbo, Cinderella, and Mary Poppins to the newer innovations, including: Ariel, Aladdin, Bianca, Pocahontas, Tarzan, Jesse and Hercules. 21 | P a g e One toy is included with each Happy Meal and can be purchased at participating McDonald's restaurants, while supplies last.But, unfortunately the Walt Disney had end the relationship with McDonalds due to some genuine reasons. Thus Walt Disney is considered as X-cobrand of McDonalds. WALT DISNEY AND MCDONALDS BARBIE TOYS McDonald's Barbie Toys have been included with Happy Meals repeatedly since the Happy Meal has been in existence. Over the last thirty years, Barbie has been one of the most popular toys in a McDonald¶s Happy Meal. Barbie Happy Meal Toys have taken the form of a variety of Barbie doll favorites. These toys have become a highly sought after segment for collectors of both Barbie¶s and McDonald's toys. McDonald's Barbie Toys comes in eight collectible characters in 1994, including Bicycling¶ Barbie, Jewel and Glitter Shani, Camp Barbie, and Camp Teresa. 22 | P a g e Each Barbie miniature was 4 and ½ inches tall. Since then, the Barbie and Friends dolls have been collectible Happy Meals toys in 1996, 2004, 2005 and 2007, to just name a few. If you missed any of the McDonald's Barbie toys that you may need to buy for your collection of dolls, you will find them for sale on eBay. BARBIE AND MCDONALDS CADBURY McDonald¶s have inc...
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This note was uploaded on 01/12/2014 for the course IBS. 403 taught by Professor Mikedover during the Fall '13 term at Humber.

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