This preview shows page 1. Sign up to view the full content.
Unformatted text preview: more
in preference for direct marketing in that they usually mentioned all the
new offers along with the contact number of your nearby outlets. PEOPLE:
18 | P a g e McDonald¶s understands the importance of both its employees and its
customers. It understands the fact that a happy employee can serve well
and result in a happy customer. McDonald continuously does Internal
Marketing because if the internal marketing is effective it will automatically
lead to in the success of external marketing. Internal marketing includes hiring, training and motivating employees. In
this way they can easily serve customers and the result will be the smiling
faces of the customers. The level of importance has to be placed in the
following order (the more important people are at the top):
Front line employees
Middle level managers
Front line managers The punch line ³I¶m loving it´ is an attempt to show that the employees are
loving their work at McDonalds and will love to serve the customers. CO-BRANDING STRATEGY
19 | P a g e Co-branding strategy is also one of the beneficial instrument for boosting
the business and providing different the same things in different manner.
In fact co-branding means having a tie ups with another firm and serving
the customer with both the products. It helps in making profit for both the
business enterprise as well as to increase their sales and growth of
The two different brands enter into co-brand through certain contracts or
agreement and as per the agreement they bifurcates their earnings from
their brands. There are different examples of co-branding strategy of
McDonalds which are as follows.
Coke is one soft drink brand that had tie up with McDonalds since past
many years. In McDonalds the coke is the best beverage in cold drinks
which are served to the customers along with different menus of the
McDonalds for example happy meal, happy price menu etc. As coke is
preferred by children¶s even their parents as well as the young youths.
Therefore by keeping in mind the consumer wants they came up with
Coca-cola. In fact this co-brand of McDonalds is initiated to increase the
volume of sales of the both the business enterprise.
And of course this co-branding strategy has encouraged both the
business in achieving the successful returns of customer¶s satisfaction.
On April 27, 2009 ± The Coca-Cola Company had announced a
'refreshed' line up of fountain and bottle beverages that will be added to
McDonald's U.S. restaurants, beginning this year. This effort -- part of a
larger beverage strategy -- will provide McDonald's customers even more
beverage choices and meet customers' changing taste preferences and
desire for more suitable, convenient beverage options.
COCA-COLA AND MCDONALDS 20 | P a g e WALT DISNEY
A Parade of Disney Happy Meal Toys.
McDonald's will introduce a collection of 100 exclusive Happy Meal toys
as they are inspired by Disney's admired collection of dramatic, video and
television characters. Representing more than 40 Disney films, the
McDonald's premiums include a mix of new and classic Disney
characters, allowing kids and parents of all ages to recall their favorite
Each Happy Meal premium is fully decorated and is featured on a
memorial base, which includes the character's debut date, character's
name and the Walt Disney World "100 Years of Magic" logo.
The McDonald's Happy Meal promotion featuring the Walt Disney World
"100 Years of Magic" celebration is a historical collection of Disney
favorites, from classic characters like Mickey Mouse, Dumbo, Cinderella,
and Mary Poppins to the newer innovations, including: Ariel, Aladdin,
Bianca, Pocahontas, Tarzan, Jesse and Hercules.
21 | P a g e One toy is included with each Happy Meal and can be purchased at
participating McDonald's restaurants, while supplies last.But,
unfortunately the Walt Disney had end the relationship with McDonalds
due to some genuine reasons. Thus Walt Disney is considered as X-cobrand of McDonalds.
WALT DISNEY AND MCDONALDS BARBIE TOYS
McDonald's Barbie Toys have been included with Happy Meals
repeatedly since the Happy Meal has been in existence. Over the last
thirty years, Barbie has been one of the most popular toys in a
McDonald¶s Happy Meal.
Barbie Happy Meal Toys have taken the form of a variety of Barbie doll
favorites. These toys have become a highly sought after segment for
collectors of both Barbie¶s and McDonald's toys.
McDonald's Barbie Toys comes in eight collectible characters in 1994,
including Bicycling¶ Barbie, Jewel and Glitter Shani, Camp Barbie, and
Camp Teresa. 22 | P a g e Each Barbie miniature was 4 and ½ inches tall. Since then, the Barbie
and Friends dolls have been collectible Happy Meals toys in 1996, 2004,
2005 and 2007, to just name a few. If you missed any of the McDonald's
Barbie toys that you may need to buy for your collection of dolls, you will
find them for sale on eBay.
BARBIE AND MCDONALDS CADBURY
McDonald¶s have inc...
View Full Document
This note was uploaded on 01/12/2014 for the course IBS. 403 taught by Professor Mikedover during the Fall '13 term at Humber.
- Fall '13
- Ordinary People