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Principles of MarketingQuarter 1 – Module 1:Marketing Principles,Goals and Approaches
Principles of Marketing – Grade 11Alternative Delivery ModeQuarter 1 – Module 1: Marketing Principles, Goals and ApproachesFirst Edition, 2020Republic Act 8293, section 176states that: No copyright shall subsist in any workof the Government of the Philippines. However, prior approval of the government agency oroffice wherein the work is created shall be necessary for exploitation of such work for profit.Such agency or office may, among other things, impose as a condition the payment ofroyalties.Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,trademarks, etc.) included in this module are owned by their respective copyright holders.Every effort has been exerted to locate and seek permission to use these materials fromtheir respective copyright owners. The publisher and authors do not represent nor claimownership over them.Published by the Department of EducationSecretary: Leonor Magtolis BrionesUndersecretary: Diosdado M. San AntonioDevelopment Team of the ModuleWriter:Charina C. DizonEditor:Hazel May S. BarcialReviewer:Annie Rhose C. RosalesIllustrator:Charina C. DizonLayout Artist:Charina C. DizonCover Design:LRMDS BATAANManagement Team:Schools Division Superintendent:Romeo M. Alip, PhD, CESO VOIC-Asst. Schools Division Superintendent:William Roderick R. FallorinChief Education Supervisor, CID:Milagros M. Peñaflor, PhDEducation Program Supervisor, LRMDS :Edgar E. Garcia, MITEEducation Program Supervisor, AP/ADM :Romeo M. LayugEducation Program Supervisor, Math:Dan CaysidoDistrict Supervisor, Mariveles:Francisco B. BautistaDivision Lead Book Designer:Rogelio M. OlegarioDistrict LRMDS Coordinator, Mariveles:Annie Rhose C. RosalesSchool LRMDS Coordinator:Annie Rhose C. RosalesSchool Principal:Ludivina S. OmaniaLead Layout Artist, Mathematics:Lead Illustrator, Mathematics:Lead Evaluator, Mathematics:Printed in the Philippines by Department of Education – Schools Division of BataanOffice Address:Provincial Capitol Compound, Balanga City, BataanTelefax:(047) 237-2102E-mail Address:[email protected]
Principles ofMarketingQuarter 1 – Module 1:Marketing Principles,Goals and Approaches
Notes to the TeacherThis contains helpful tips or strategies that will help you in guiding the learners.Introductory MessageFor the facilitator:Welcome to the Principles of Marketing – Grade11Alternative Delivery Mode (ADM)Module on Marketing Principles, Goals and Approaches!This module was collaboratively designed, developed and reviewed byeducators both from public and private institutions to assist you, theteacher or facilitator in helping the learners meet the standards set bythe K to 12 Curriculum while overcoming their personal, social, andeconomic constraints in schooling.

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Term
Spring
Professor
professor_unknown
Tags
Marketing, Annie Rhose C Rosales

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